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Course content

Organize your product catalog
- Create your product 40 xp
  - Quiz
- Product variants and stock availability 40 xp
  - Quiz
- Catalog categories 60 xp
  - Quiz
- Pricing 60 xp
  - Quiz
Build the customer experience
- Cart Checkout 40 xp
  - Quiz
- Shipping and Payment Providers 60 xp
  - Quiz
- Checkout Policy and Customer Portal 60 xp
  - Quiz
Sell and manage orders
- Order Management 60 xp
  - Quiz
- Selling Strategies 60 xp
  - Quiz
- Gift Cards, Loyalty Programs and E-Wallets 60 xp
  - Quiz

Selling Strategies

60 XP

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In this video, learn how to implement selling strategies for your eCommerce.

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1. Where are optional products displayed?

On the product's page in the online shop. In the ‘Suggested accessories’ section at checkout. In a pop-up, when you click the ‘Add to cart’ button.

2. What is upselling and how does it help make a greater profit margin?

It’s a sales technique where a business encourages customers to purchase upgraded, more expensive products. It’s the practice of selling products at a lower price to attract more customers and increase sales volumes. It’s a sales technique where a business encourages customers to purchase cheaper alternatives to a product to save on production costs.